Icon Builders

Icon Builders is a Toronto based building and renovation company. They operate across the GTA and boast a track record of building projects. In addition to developing properties, the company offers a contracting services to homeowners, condos and businesses.

Objectives

Redesign the Icon Builder's website with improved aesthetics and new functionality.

Write original content for new website pages, blog articles and social media captions. As well as improving SEO performance on an ongoing basis.

Manage social media accounts and frequently post new content to Instagram, Facebook and Houzz. Client inquiries are forwarded to the company's admin staff.

THE RESULTS (5 MONTHS)

3x more

WEBSITE CLICKS

2000+

NEW FOLLOWERS

4000+

WEEKLY IMPRESSIONS

INSTAGRAM FEED

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SUMMARY

Since undertaking the Peradesign Instagram page, the company's followers have grown by over 2000 users. As well, special emphasis has been placed on targeting local communities of interior designers, staging professionals and new homeowners.

The company's Instagram page is frequently updated with new products and upcoming collections. It's also an extension of the catalogue, which customers use to browse products that can be ordered online or purchased from their showroom.

Trade Show Marketing

During Soho Concept’s trade shows we utilized Instagram to directly engage with individual attendants, driving foot traffic to the Soho Concept booth, and creating follow-up opportunities with prospective clientele.

View More Growth Group Projects

Icon Builders

Icon Builders is a Toronto based building and renovation company. They operate across the GTA and boast a track record of building projects. In addition to developing properties, the company offers a contracting services to homeowners, condos and businesses.

The new website was redesigned by our team to better reflect the company’s corporate identity, while housing some of their portfolio of building projects. The website is fully responsive on all mobile devices. As well we emphasized call-to-action in the headers and footers of the service-pages to stimulate phone calls and email inquiries.

The company’s blog is managed and updated with new articles that are relevant and targeted to improve search performance (SEO). In addition, new projects are added to the website’s Projects page with original photos and descriptions.

The projects section acts as sales tool that builds credibility for clients that are browsing the company’s work. Images and content from these projects are also shared to Instagram, Facebook and Houzz for additional exposure.

  • CLIENT Icon Builders Inc.
  • WE DID Web Design & Social Media
  • CATEGORY
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