Böehmer

Böehmer is a chic and trendy restaurant located on Toronto's Ossington stip,iN A two blocks north of Queen street. The restaurant is spacious with modern decor and art, which also makes Böehmer a popular event venue for weddings and parties.

Objectives

Use Instagram and Facebook to build engagement with foodies and locals in Toronto's Queen Street West neighborhood.

Target local event planners to drive awareness and promote private bookings for the venue space.

Develop a targeted ad strategy to drive attendance for special events and promos via Instagram.

AVERAGE PERFORMANCE ON INSTAGRAM AFTER 5 MONTHS

Over 700

WEEKLY PAGE VISITS

2.5X

ENGAGEMENT RATE

1700+

NEW FOLLOWERS

5-10

WEEKLY GET-DIRECTION CLICKS

SUMMARY

Although Boehmer has successfully been operating on Ossington for over five years, the restaurant had under 500 followers when we were brought on to manage the Instagram account. Through some careful and creative content planning we were able to build an attractive Instagram feed that truly represents the fun, chic and modern persona of the restaurant. In addition, the restaurants followers grew to over 3000 followers (Toronto based) in roughly 5 months.

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