Oyster Boy is one of Toronto’s most famous seafood houses. In addition to running an extremely popular restaurant they operate a robust wholesale and catering business.
Drive new signups for the restaurant’s weekly shucking class, Shuck U.
Utilize Instagram to showcase and enrich the company’s vendor booths at various food events.
Promote special menu items and daily creations to restaurant goers.
Grow Oyster Boy’s Instagram presence, targeting local foodies and seafood lovers.
MORE LIKES PER POST
Within 6 months of launching Oyster Boy’s Instagram campaign the restaurant gained over 9000 local Instagram followers and is now reaching over 17,000 people on a weekly basis, through Instagram alone. As well, since January, weekly ShuckU classes have been sold out consecutively.
How About an Instagram Auction?!
Oyster Boy obtained this rare 9lb Alaskan king crab from a special order. Shortly after sharing the photo on Instagram, customers began inquiring about the crab and it was eventually sold that same night for $600.