Philthy Phillys

Philthy Philly's is a rapidly growing Canadian franchise with 6 locations (and growing) across Ontario. Their mouth-watering poutines and cheese steaks are highly reviewed by foodies across Toronto. As well they recently opened their first location in Downtown Toronto.

Objectives

Grow the restaurant chain's Instagram following and social presence, primarily targeting Toronto, Scarborough, Richmond Hill and Pickering.

Curate and produce social media content posted from customers and store managers across all of franchise's locations.

Promote featured menu items, new store openings and special events that were lead by the restaurant's food truck.

INSTAGRAM RESULTS (9 MONTHS)

Over 60

Reposts & Tagged Photos

2.5x

ENGAGEMENT RATE

3000+

NEW FOLLOWERS

10,000+

WEEKLY IMPRESSIONS

INSTAGRAM FEED

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SUMMARY

Through posting quality content and frequently engaging with local foodies, we've organically grown the Philthy Philly's Instagram page to over 3000 followers. This process was not overnight, as our social team has been working with the brand since January 2017.

Facebook and sponsored ad campaigns have also allowed Philthy Philly's to grow their franchise-wide presence in channels outside of Instagram. As well, for new store openings targeted ad campaigns are designed to drive local customers, while creating awareness for the brand.

FOODIE EVENTS

A PR campaign was arranged to promote the opening of the franchise's first location in downtown Toronto. This campaign involved three media tastings for high-profile Instagram innfluencers, as well as grand opening event.

Each tasting hosted roughly 15 different influencers, and were schedule one week apart. These events results in over 40 shared photos reaching roughly 100,000 Instagram users in the Greater Toronto Area. Furthermore two posts from the foodie events became viral and gained over 1,500 shares.

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