Philthy Phillys

Philthy Philly's is a rapidly growing Canadian franchise with 6 locations (and growing) across Ontario. Their mouth-watering poutines and cheese steaks are highly reviewed by foodies across Toronto. As well they recently opened their first location in Downtown Toronto.

Objectives

Grow the restaurant chain's Instagram following and social presence, primarily targeting Toronto, Scarborough, Richmond Hill and Pickering.

Curate and produce social media content posted from customers and store managers across all of franchise's locations.

Promote featured menu items, new store openings and special events that were lead by the restaurant's food truck.

INSTAGRAM GROWTH RESULTS (9 MONTHS)

Over 100

Reposts & Tagged Photos

5X boosted

ENGAGEMENT RATE

5000+

NEW FOLLOWERS

10,000+

WEEKLY IMPRESSIONS

SUMMARY

Through posting quality content and frequently engaging with local foodies, we've organically grown the Philthy Philly's Instagram page to over 3000 followers. This process was not overnight, as our social team has been working with the brand since January 2017.

Facebook and sponsored ad campaigns have also allowed Philthy Philly's to grow their franchise-wide presence in channels outside of Instagram. As well, for new store openings targeted ad campaigns are designed to drive local customers, while creating awareness for the brand.

Foodie Media Events

To source creative food photography, we invited 25 local food influencers for an exclusive instameet event. Instagram foodies with large local followings were invited.

The media event was hosted at the restaurant's downtown Toronto location, and was well received by the public. The engagement from the influencer posts alone, drove a 2-hour lineup for the restaurant's grand opening.

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