Soho Concept

SohoConcept is a North American furniture brand with showrooms across Canada and the United States. The company was seeking more leads through Instagram and to establish a strong online following in the interior design community.

Objectives

Drive traffic and sales through Instagram using original content that is produced by Soho Concept’s in-house team.

Grow the company’s network of interior designers in Toronto and New York City.

Utilize Instagram to showcase and enrich the company’s vendor booths at various trade shows.

THE RESULTS (6 MONTHS)

+142%

AVERAGE COMMENTS/POST

+216%

MORE LIKES PER POST

8000+

NEW FOLLOWERS

11000+

WEEKLY IMPRESSIONS

SUMMARY

In under 7 months Soho Concept's Instagram followers more than quadrupled. Their audience also shifted from Asia and Europe to North American, with significant traffic coming from Toronto, New York City and Los Angeles.

  As well our we engaged thousand of interior designers in SohoConcept target cities with aggressive campaigns aimed at trade shows and industry events.

Trade Show Marketing

During Soho Concept’s trade shows we utilized Instagram to directly engage with individual attendants, driving foot traffic to the Soho Concept booth, and creating follow-up opportunities with prospective clientele.
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