TheSmoke

Featured on the TV Show 'You Gotta Eat Here', TheSmoke is known for their famous BBQ restaurant in Collingwood Ontario. Recently they opened a new restaurant in Vaughan which offers a mouthwatering variety of smoked meats and craft beers.

Objectives

Grow the restaurant's Instagram following within the Greater Toronto Area, particularly in Vaughan, Markham and Richmond Hill.

Coordinate tasting events with local media leaders and foodies to create word of mouth for the restaurant.

Promote and create excitement for featured menu items and seasonal dishes through Instagram and Facebook.

GROWTH ON INSTAGRAM AFTER 8 MONTHS

10,000+

Weekly Impressions

300%

MORE LIKES AND COMMENTS

7000+

NEW FOLLOWERS

60+

REPOSTS AND SHARES

SUMMARY

Using Instagram we showcased the true succulence of TheSmoke's menu. In addition to crowd sourcing a variety of high-quality shots shared by customers, we arranged a a media event for foodies. Our media tasting was covered by some the city's hottest bloggers and Instagram influencers. And the shared content from the foodies resulted in over 7000 interactions. As well, consistent Instagram activity and posting has accumulated over 5000 new local followers for the TheSmoke in a 6-month span.

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